About MAKE

Design is at the heart of all that GINLEE Studio creates and offers.

MAKE exemplifies this by merging artistry with environmental consciousness. A circular initiative by GINLEE, MAKE embodies a philosophy of mindful fashion, where sustainability and personal expression are at the forefront.

We MAKE it in store, only when you want it. This is an antithesis against the mass, ready-made model of fast fashion. Customers can enjoy the tactility of shaping materials while minimising waste as items are made on-demand in various combinations and pleated in real time. 

By creating on-demand, customisable pieces, MAKE allows for unique, personal garments crafted through the delicate art of pleating. This design-centric approach not only reduces waste but also celebrates individuality and creativity.

The MAKE process is designed to be as sustainable as it is creative. MAKE O, a key initiative, repurposes unused materials into fresh, stylish products. This commitment to upcycling reduces waste significantly, ensuring that no fabric goes to waste. This design-forward methodology highlights how aesthetic appeal and environmental responsibility can coexist harmoniously.

The impact of MAKE extends beyond reducing environmental footprints; it redefines how consumers interact with fashion. By involving customers in the design process, MAKE fosters a sense of ownership and pride in each piece. This connection, coupled with the understanding that their choices support sustainability, empowers consumers to participate actively in eco-conscious fashion. Through MAKE, GINLEE Studio beautifully blends design excellence with environmental mindfulness, crafting a future where fashion is as responsible as it is beautiful​.

Curious how we MAKE them? Take a look!